Shifta’s multi national infused style has attracted entrepreneur Rasheed Ali and entertainment mogul/radio personality Papa Keith together they formed Timeless Entertainment. Timeless is the independent label headed by CEO Rasheed Ali responsible for the strategic partnerships and customized marketing plans that have propelled Shifta’s career. Shiftas inherent musical talent revealed itself at a very young age. Shiftas father, Daddy Fras aka Piper of Piper Records, gave some of Jamaicas most prevalent names, Reggie Stepper and Lady Saw, their first record cuts. With this vast exposure to these many great talents, Shifta gravitated to the local reggae/dancehall scene, continuing his love affair with the genre when he migrated to Miami. Shiftas passion for music led him to begin writing and recording music with local producers and artists. His relentless pursuit attracted the attention of not only the grassroots dancehall cult following but the general market as well.
Shifta has recently collaborated with industry mega stars Flo Rida, Lil Wayne, and Nina Sky while performing in numerous concerts and television programs throughout the United States and the Caribbean, Europe, Asia, South America & Africa, where he has been eagerly embraced by thousands of fervent music lovers.